This video is not about drinking beer but something much bigger than that (think integrity, leadership, character, etc.). What do you think is the important message(s) behind this video? I wonder how it can speak to what the church should do well, and maybe highlight what some of them haven’t done so well.
For me, this eerily parallels how the church can present the gospel in America. What if you substituted “gospel” for beer in this piece? I’m sure it breaks down all over the place, but when I look around and see churches seeking merely to create crowds instead of disciples, offer good advice instead of Good News, run after what “sells” instead of first seeking what is right, lovely and true, this video is both inspiring and haunting. May the Church have as much integrity to what she offers the world as these craft brewers do in their offerings.
What are your thoughts? Any takers? What would be the adjuncts (e.g., corn) that some churches have substituted into the gospel message, thus taking away its power and purpose? How are Gospel-centered churches, in being missional, demonstrating what might be considered counter-intuitive by those around them?
And no, the answer isn’t: Real followers of Jesus refuse to compromise by abstaining from the tasteless, substandard offerings of Budweiser, Coors, Miller and other macrobreweries.
We already know that. 😉